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Business Research for Decision Making (Duxbury Applied Series) (Book & CD-ROM), by Duane L. Davis
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Ace the class and get prepared for the business world with BUSINESS RESEARCH FOR DECISION MAKING and its accompanying CD and online university library. With this easy-to-understand textbook, you'll see how new technology is changing the decision making process in today�'s world. From coverage of ethical issues in conducting research to how to analyze advancements and effects of data warehousing, data mining, and modeling, you'll find topics that'll prepare you for challenges you'll face on the job. And when you're ready to do your own research, you can save time, save money--and eliminate the trek to the library with the included access to InfoTrac College Edition, an online university library of more than 5,000 academic and popular magazines, newspapers, and journals.
- Sales Rank: #2566968 in Books
- Brand: Brand: Thomson-Brooks/Cole
- Published on: 2004-08-12
- Original language: English
- Number of items: 1
- Dimensions: 1.08" h x 7.54" w x 9.56" l,
- Binding: Hardcover
- 584 pages
- Used Book in Good Condition
About the Author
Duane L. Davis is Professor of Marketing at the University of Central Florida.
Most helpful customer reviews
2 of 4 people found the following review helpful.
Excellent Book
By Dennis Gautam
As I found this Book very useful for our studies. Actually this book was designed for senior level Business and Research students. I myself studying MBA in electronic commerce manage to see this book from my Tutor for few days. It contains lot of real time examples and large source of research information for everybody. Its wonderful for all of us. Yes I do recommend this book for all interested , I mean all fellow colleagues and other senior level maangers and academics as well.
Dinesh
0 of 1 people found the following review helpful.
Business Research Book
By Jeff A. Dover
Book arrived later than I'd hoped. My class was 2 weeks into it and I ordered before the start of the class. This made it difficult for this class.
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